Two girls are sitting at a pink desk in a room with pink striped walls. One girl with brown hair is drawing a unicorn on a digital tablet, and the other girl, a fairy with pink hair and wings, is smiling and looking at her. A large teddy bear wearing a pink bow sits on the desk, and there is a box of colored pencils nearby. The background features artwork on the wall, including a giraffe, a flower, and a fairy. To the right, part of a cosmic scene with glowing outlines of a whale, a dragon, and planets is visible.
Draw it. Dream it.
Tell the story. Meet your Elf!

Creativity starts with one little line

Where Every Squiggle Becomes a Story

Meet the Squiggle Elf—a playful picture book and magical family tradition that helps children transform simple lines into imaginative drawings, wonderful stories, and joyful bedtime surprises.

The Squiggle Elf – Creative Steps

Imagine

Think beyond the line

Create

Turn it into a picture

Tell

Build a wonderful story

Connect

Share a magical tradition

Two children riding a makeshift boat made of a large, open book with drawings on the pages, on a body of water. The girl is pointing and smiling, while the boy is drawing with a red crayon. In the background, a colorful parrot flies above a pirate ship with a skull and crossbones flag, and a mountainous landscape with stars in the sky.

A little line. A big imagination.

Unlock Your Child’s Creativity

The Squiggle Elf invites children to turn a simple squiggle into a picture, create a story around it, and discover the excitement of receiving a special response from their very own Squiggle Elf.

✦ Supports imagination, narrative development, and critical thinking.

✦ Creates a joyful bedtime tradition for children and grown-ups.

✦ Works beautifully at home, in classrooms, and in creative learning spaces.

The Squiggle Elf experience

Four Simple Steps to Magic

No perfect drawing required—just a blank page, one curious squiggle, and a little room for imagination.

01

Draw a Squiggle

Start with a simple, silly, twisty line on a blank page and imagine.

02

Create Magic

Turn the squiggle into a character, creature, object, or new world.

03

Tell the Story

Create a fun story inspired by the picture you have drawn.

04

Welcome Elf

Leave your creation out overnight and discover the Elf’s special reply.

Children drawing and coloring pictures of sea creatures such as a yellow fish, a purple dinosaur, a pink fish, a blue boat, and an orange octopus on a colorful, abstract background.

Learning through play

Creativity That Grows With Every Squiggle

Every picture becomes an opportunity to practice expression, organize ideas, grow confidence, and connect through storytelling.

💭

Imaginative Thinking

Children discover unlimited possibilities inside a simple line.

📖

Storytelling Skills

Pictures become meaningful stories with characters, ideas, and details.

Creative Confidence

There is no single right answer—every child’s idea is worth sharing.

Family Connection

A simple activity becomes a memorable ritual filled with joy and giggles.

A young girl with brown hair in a ponytail, holding a paintbrush, sitting at a table in a pink-striped room, daydreaming about a blue fish and a cat sketch, with art supplies and a jar of water on the table.

A tradition inspired by family

The Story Behind the Squiggle Elf

The Squiggle Elf began during author Shana’s childhood, when her school-teacher mother, Belinda, turned squiggle drawing and storytelling into a magical tradition for Shana and her brother, Kenton.

Years later, Shana continued the tradition with her own children. Now families and educators everywhere can bring that same creativity, anticipation, and connection into their own homes and classrooms.

Abstract yellow background with overlapping translucent white circles

Begin the adventure

Start Your Own Squiggle Elf Tradition

Turn a simple line into a world of imagination, storytelling, laughter, and meaningful connection.